How was Zupez born? (A Workshop Story)

Hi, I'm Kaya. I'm part of the small team that founded zupez — from printing to packaging, we all lend a hand in most of the work.

This venture didn't start in a showroom, but in a workshop in Bağcılar. We've been printing for years; we've sold thousands of products on marketplaces. But something was always missing: every place was full of the same t-shirts. The same cliché jokes, the same careless fabrics. It's easy to say "We can do this better"; it took a while to actually sit down and do it.

zupez is the name of that objection. We produce little, but we produce it with care: thick fabric, comfortable oversized fit, DTF print that doesn't crack. Some of the designs are ironic, some are simple — but all of them are printed one by one here, in this workshop. And then there's our favorite part: printing your design. You send your photo, your words, your date; we turn it into a wearable memory.

What will you find on this blog? Not sales talk. Gift ideas, outfit suggestions, things you're curious about printing, and occasional glimpses from the workshop. Pour some tea, hang out.

— Kaya & the zupez team